Jason Potts

THINK Digital

CEO and Creative Director

Jason has worked in creative development in the international non-profit sector for over 20 years. From his early years developing award-winning direct mail packs for Greenpeace and Amnesty International to more recent global digital emergency or lead generation campaigns, the fascination with influencing people with images and language to engage with non-profit causes has been a lifelong passion.

Working with UNHCR, UNICEF, UNWRA, Greenpeace, Amnesty International, WAP, IRC, and the Red Cross, among others, he has developed digital strategies and campaigns with INGOs in pretty much every part of the world.



What it takes to succeed in the tech age - the art of Lean

with Aroon Dougan – THINK Digital

In this keynote we will take participants through the five key elements of what it takes to succeed in the tech age. We will provide real-life examples of how Lean principles have been adopted by organisations to achieve fundraising success. Participants will be asked to score their own organisations and see how ready they are to succeed. At the end of the session, participants will be able to take away these examples and apply them to their own organisations.

Thema: #Digitales Fundraising #Innovation
Art: Keynote


Direct Marketing to the max ... what does it take to succeed in the digital world?

with Aroon Dougan – THINK Digital

Where should your organisation be focusing its efforts on to maximise the opportunity digital fundraising presents? This practical session will use real-life examples from multiple non-profit organisations around the world and covers leadership, financial investment, key drivers of income, strategy, people & culture. There will also be opportunities for peer-to-peer learning with other delegates and question time to tap in to the experience of Jason and Aroon to help your organisation navigate the bumpy road to digital success.

Level: Einsteiger & Fortgeschrittene
Thema: #DigitalesFundraising #Socialmedia
Art: Workshop